The World Travel and Tourism Council found that the travel and tourism industry’s contribution to the world economy rose to $6.6 trillion in 2012. A $500 billion year-on-year increase, it is clear the travel industry has an increasingly significant footprint, not just on the economy but also on our planet. And, organizations like the Global Business Travel Association (GBTA) look to highlight companies that are positively managing their impact.
Presented as part of GBTA’s Project ICARUS sustainability program, the award recognizes our long-term commitment to responsible and sustainable business practices – practices that continue to meet the evolving needs and demands of our customers. And I like to think that it also acknowledges our leadership in the travel industry when it comes to plainly and transparently reporting to our customers and partners about our sustainability initiatives.
It’s worth noting that, unlike other awards, this one doesn’t focus on a single program or initiative. Rather, it nods to the comprehensive nature of Enterprise’s commitment, which spans a broad range of sustainable business practices:
Consumer-facing services like Enterprise CarShare and Rideshare
Promotion of such emerging technologies as hybrid and electric vehicles
As I noted above, Enterprise is one of only a handful of major travel companies to document these and other efforts in a sustainability report that’s verified by the Global Reporting Initiative – a non-profit organization that has pioneered a comprehensive Sustainability Reporting Framework that enables all organizations to measure and report their economic, environmental, social and governance performance.
We see this public reporting on our sustainability activities as critical to building strong and enduring relationships with customers and communities around the world. As noted in “Driving Loyalty,” an upcoming book about our company by Kirk Kazanjian, “Customers have a strong interest in doing business with companies committed to sustainability.”