Upstream, Downstream … and How to Make Alternative-Powered Vehicles Mainstream
By Lee Broughton
enterprise institute for renewable fuels
alternative powered vehicles
donald danforth plant science center
June is off to a great start for Enterprise. Not only are we moving forward into a strong summer travel season, we’re also talking sustainability, new fuels and technologies and the future of the passenger vehicle with one of the world’s leading companies – and one of our longtime business partners.
The conversation promises to be a lively exchange of views on what’s driving advances in alternative fuels and vehicle technology from both ends of the automotive value chain: GM advances technology upstream by developing and deploying sustainable innovations such as improved combustion engines and electric vehicles. Downstream, Enterprise uses its unique position as the world’s largest rental car company – and purchaser of passenger vehicles − to help introduce drivers to the newest innovations and give them a chance to prove their viability in the marketplace.