Today, we announced a major commitment to put sustainability at the heart of all newly constructed and retrofitted Enterprise Rent-A-Car locations. The new blueprint we’re following is called the Enterprise Sustainable Construction Protocol (ESCP). This is the set of guidelines we plan to apply to the $150 million investment we’re making in sustainable construction over the next five years.
Three things are driving this for us:
wanting to ensure our investments are working well for us wherever possible,
our desire to be smarter about the way we are using energy – in particular our utilities – and construction materials, as well as improving things like air quality, recycling, et al and
the awareness that this will have a positive impact on the world around us.
For Enterprise, and I guess like most companies grappling with the concept of sustainability, it is about operating in ways that try to account for the impact on our world and ensure it’s better business, too. In my job, I get to work with a variety of disciplines, inside and outside our company, to create strategies for making our business more sustainable. That often leads to environmental benefits – but it also must tie to better business performance as well… otherwise there’s no point to it, right?
Sure, these ESCP guidelines will have a positive environmental impact, and that’s very important to us. But I have to say we’re rather excited about seeing as much as a 35 percent cost savings on our investment in sustainable construction. The balance of these things = sustainability.
Our Driving Futures website provides more detail on our ESCP and its key focus areas… there are seven of them in all, which can be best illustrated at the Enterprise Rent-A-Car branch at O’Hare International Airport in Chicago. It opened in June 2010, and recently became the car rental industry’s first LEED Silver-certified car rental facility, a neat milestone for our industry. Here’s a link to a virtual tour of the place… I encourage you to take a look.
I’ll keep you posted on where we go from here. Meantime, I’d be curious to know … how does what we’re doing here strike you as a consumer? As a businessperson? As someone who simply cares about smart business, or the environment?
We clearly believe this is an investment worth making. Do you?
Welcome to Forewords! My name is Lee Broughton and I oversee corporate sustainability for Enterprise. My hope is to encourage some lively conversation about smart, responsible ways to do business by sharing our thoughts and learning about what’s on your mind.